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Compare SOUP Agency vs Lever Growth

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Lever Growth

Cold Email Outreach Website

Lever Growth is a B2B growth agency specializing in performance-based lead generation for software, service, and agency businesses. They offer end-to-end cold email campaigns, from strategy development and scriptwriting to lead nurturing and calendar booking.

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Feature Comparison

Attribute	SOUP Agency	Lever Growth
Category	B2B Lead Generation	Cold Email Outreach
Rating	Winner +0.1 higher
Location	Sydney, New South Wales, Australia	Los Angeles, USA
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Cold email campaign strategy and execution Lead magnet creation and optimization A/B testing Lead scoring and pipeline management Appointment scheduling and calendar management	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Cold email campaign strategy and execution Lead magnet creation and optimization A/B testing Lead scoring and pipeline management Appointment scheduling and calendar management
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	-
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Effective cold outreach strategies Seamless integration into existing sales processes Significant increase in booked meetings and revenue Professional and responsive team
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	-
Website	Visit Site	Visit Site

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Free Plan Available

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It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

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