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Compare SOUP Agency vs IOI Solutions

Side-by-side comparison of features, pricing, services, ratings and more.

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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IOI Solutions

B2B Lead Generation Website

IOI Solutions is an automotive performance marketing agency that helps leading automotive brands convert attention into lifetime revenue. They specialize in full-funnel marketing with a focus on outcomes over activity.

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Feature Comparison

Attribute	SOUP Agency	IOI Solutions
Category	B2B Lead Generation	B2B Lead Generation
Rating
Location	Sydney, New South Wales, Australia	Los Angeles, California
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Paid Media (PPC) SEO GEO/AI Overviews Performance Creative Revenue Ops Research & Strategy Reporting & Analytics Email Marketing CRO Website Updates Web Design	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Paid Media (PPC) SEO GEO/AI Overviews Performance Creative Revenue Ops Research & Strategy Reporting & Analytics Email Marketing CRO Website Updates Web Design
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	Automotive B2B Services Ecommerce Fashion Retail Home Services
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Uses proprietary OctaneOS platform for AI-driven marketing and revenue operations Strong client communication and transparent reporting with dashboards
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Niche focus on automotive limits applicability for non-automotive businesses Minimum project budget of $2,500 may be high for micro-businesses
Website	Visit Site	Visit Site

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