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Compare SOUP Agency vs Earned Media

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Earned Media

B2B Lead Generation Website

Earned Media is an AI SEO agency built for the search landscape that exists today, and where it's going. They work with category leaders and ambitious SMEs across Australia and globally, fusing traditional Google dominance with AI-first visibility.

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Feature Comparison

Attribute	SOUP Agency	Earned Media
Category	B2B Lead Generation	B2B Lead Generation
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Sydney, New South Wales, Australia
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Technical SEO Content Strategy Data Analytics Web Design	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Technical SEO Content Strategy Data Analytics Web Design
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	B2B Services Fintech Education Institutions IT Ecommerce Healthcare & Hospital Real Estate Travel & Tourism Manufacturing Legal Services
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	'Consistently delivers measurable results: 288% organic traffic increase, 260% keyword
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Higher starting budget ($2,500 per project) may be prohibitive for very small businesses. Primary focus on AI and GEO may not suit companies seeking only traditional SEO
Website	Visit Site	Visit Site

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