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Compare SOUP Agency vs Be Found Online (BFO)

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Be Found Online (BFO)

Be Found Online (BFO)

B2B Lead Generation Website

Chicago-based digital marketing agency focused on driving high-value traffic through SEO, paid media, and analytics. They serve purpose-driven mid-market and enterprise companies with a data-first approach.

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Feature Comparison

Attribute SOUP Agency Be Found Online (BFO)
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +0.5 higher
Location Sydney, New South Wales, Australia Chicago, Illinois
Services
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Amazon Marketing
  • Amazon Advertising
  • Branding
  • Online Reputation Management
  • Content Marketing
  • Content Strategy
  • Data Analytics
  • Data Science
  • Data Visualization
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Outbound Marketing
  • SEO
  • APP Store Optimization
  • Backlink Management
  • International SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
  • Social Media Marketing
  • Facebook Advertising
  • Instagram Marketing
  • Twitter Marketing
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Amazon Marketing
  • Amazon Advertising
  • Branding
  • Online Reputation Management
  • Content Marketing
  • Content Strategy
  • Data Analytics
  • Data Science
  • Data Visualization
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Outbound Marketing
  • SEO
  • APP Store Optimization
  • Backlink Management
  • International SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
  • Social Media Marketing
  • Facebook Advertising
  • Instagram Marketing
  • Twitter Marketing
Industries
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Automotive B2B Services Construction Consumer Goods Ecommerce Education Institutions Food & Beverages Gambling Healthcare & Hospital IT Legal Services Logistics Manufacturing Media & Entertainment Real Estate Restaurants Sports & Fitness Travel & Tourism
Pros
  • Full-service capabilities covering SEO, paid media, social, email, and web development
  • Experienced team founded in 2009 with a collaborative, client-first approach praised
Cons
  • Broad service offering may mean less specialization in niche areas compared to boutique
  • Team size of 10-49 may be stretched for very large enterprise accounts requiring
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