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Compare SOUP Agency vs Active Web Group

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Active Web Group

SEO & Organic Growth Website

Active Web Group is a full-service digital marketing agency with over 25 years of experience, based in Hauppauge, New York. They specialize in SEO, PPC, web design, and development for ecommerce, B2B, and professional services businesses.

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Feature Comparison

Attribute	SOUP Agency	Active Web Group
Category	B2B Lead Generation	SEO & Organic Growth
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Hauppauge, New York
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Advertising PPC SEO SEO Consulting Search Engine Marketing Wordpress SEO Web Development Web Design Wordpress Design	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Advertising PPC SEO SEO Consulting Search Engine Marketing Wordpress SEO Web Development Web Design Wordpress Design
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	B2B Services Ecommerce Legal Services
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Specialized expertise in ecommerce and B2B lead generation, with custom strategies
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Project budget range of $2,500-$5,000 may be restrictive for complex, multi-channel
Website	Visit Site	Visit Site

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