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Compare SOUP Agency vs 80/20 Digital

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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80/20 Digital

80/20 Digital

B2B Lead Generation Website

80/20 Digital is a results-driven digital marketing agency in Melbourne, Australia, specializing in lead generation for service-based small to medium businesses. Since 2010, they have delivered profit-focused, transparent marketing solutions including SEO, Google Ads, content marketing, and web design.

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Feature Comparison

Attribute SOUP Agency 80/20 Digital
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +0.5 higher
Location Sydney, New South Wales, Australia Melbourne, Victoria, Australia
Services
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • SEO
  • Google Ads PPC
  • Content Marketing
  • Social Media Advertising
  • Email Marketing
  • Digital Marketing Strategy
  • Local SEO
  • Branding
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • SEO
  • Google Ads PPC
  • Content Marketing
  • Social Media Advertising
  • Email Marketing
  • Digital Marketing Strategy
  • Local SEO
  • Branding
Industries
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
B2B Services Construction Ecommerce Health & Wellness Home Services Legal Services Real Estate Trades & Construction Accounting & Finance Allied Health
Pros
  • Full-service capabilities covering SEO, paid media, social, email, and web development
  • Proven track record of delivering high ROI (up to 1,800%) for service-based businesses
  • Award-winning agency with 23 digital marketing awards in one year
  • Transparent, profit-focused approach with clear communication and realistic timelines
  • Strong expertise in local SEO and lead generation for Australian SMEs
Cons
  • Broad service offering may mean less specialization in niche areas compared to boutique
  • Primarily focused on Australian market, may not suit international businesses
  • Project budget range ($1,000-$2,500) may be too low for large-scale enterprise campaigns
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