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Compare SOUP Agency vs 120/80

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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120/80

120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Feature Comparison

Attribute SOUP Agency 120/80
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +0.5 higher
Location Sydney, New South Wales, Australia Chicago, Illinois
Services
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Marketing Advice
  • Inbound Marketing
  • Market Research
  • Outbound Marketing
  • Email Marketing
  • SEO
  • International SEO
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Conversion Optimization
  • Paid Social
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Marketing Advice
  • Inbound Marketing
  • Market Research
  • Outbound Marketing
  • Email Marketing
  • SEO
  • International SEO
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Conversion Optimization
  • Paid Social
Industries
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services
Pros
  • Full-service capabilities covering SEO, paid media, social, email, and web development
  • Google Premier Partner and Semrush Agency Partner with strong industry credentials
Cons
  • Broad service offering may mean less specialization in niche areas compared to boutique
  • Small team size may limit capacity for large-scale simultaneous projects
  • High minimum project budget ($25,000+) may not suit smaller businesses
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