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Compare Shout Digital vs ZATO PPC Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Shout Digital

SEO & Organic Growth Website

Melbourne-based digital marketing agency specializing in SEO, Google Ads, PPC, and social media advertising. They also offer Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) for AI platforms. With a team of senior specialists and a 98% retention rate, they have generated over $1 billion in revenue for clients.

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ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Feature Comparison

Attribute	Shout Digital	ZATO PPC Marketing
Category	SEO & Organic Growth	Paid Advertising & PPC
Rating
Location	Melbourne, Victoria, Australia	Billings, Montana, United States
Services	AI Search Optimization LLM optimization Advertising Display Ads SEO APP Store Optimization Backlink Management International SEO Link Building PPC Retargeting and Remarketing Video Marketing	AI Search Optimization LLM optimization Advertising Display Ads SEO APP Store Optimization Backlink Management International SEO Link Building PPC Retargeting and Remarketing Video Marketing
Industries	IT Retail Finance B2B SaaS B2C Legal	B2B Services Ecommerce Manufacturing
Pros	Senior-led team with average 13 years experience, no juniors running accounts Proven track record: generated over $1 billion in client revenue High client retention rate of 98% with average tenure of six years Pioneering AI search optimization services for ChatGPT, Gemini, and Perplexity	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
Cons	Project budgets start at $2,500, which may be steep for small businesses Geographic focus on Australia, less ideal for companies targeting other regions	Small team (1-9) may limit capacity for very large or fast-scaling accounts.
Website	Visit Site	Visit Site

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