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Compare Salt Water Digital vs Principal Consulting, LLC

Side-by-side comparison of features, pricing, services, ratings and more.

Salt Water Digital

SEO & Organic Growth Website

A small but mighty digital marketing agency specializing in local SEO, Google Ads, and web design for small businesses. They offer direct access to specialists, total transparency, and no long-term contracts.

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Principal Consulting, LLC

SEO & Organic Growth Website

Insightful, technical digital marketing agency specializing in modern search optimization including SEO, AI Overviews (AIO), and Generative Engine Optimization (GEO). They offer a full suite of services from website design and development to analytics and structured data management.

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Feature Comparison

Attribute	Salt Water Digital	Principal Consulting, LLC
Category	SEO & Organic Growth	SEO & Organic Growth
Rating
Location	Vancouver, British Columbia, Canada	East Hampton, New York, United States
Services	Advertising PPC SEO Local SEO SEO Consulting Web Development Web Design Website Maintenance Wordpress Design Data Analytics Data Science Data Visualization International SEO Link Building Mobile SEO Technical SEO UX Design	Advertising PPC SEO Local SEO SEO Consulting Web Development Web Design Website Maintenance Wordpress Design Data Analytics Data Science Data Visualization International SEO Link Building Mobile SEO Technical SEO UX Design
Industries	Dental Health & Wellness Home Services	B2B Services Consumer Goods Dental Ecommerce Insurance
Pros	Direct access to SEO and PPC specialists, no account managers No long-term contracts, month-to-month engagement Owner-operated with experienced leads (10+ years each) Proven results on modest budgets (e.g., 30%+ conversion rates for physio clinic)	Long-standing agency with over 20 years of experience and a proven track record Full-service digital marketing from analytics to web development, all under one
Cons	Small team (10-49) may limit capacity for large-scale enterprise projects Service focus is narrow (local SEO, Google Ads, web design) - not a full-service	Small team (1-9) may limit capacity for large-scale or high-volume projects No public client reviews available on the Semrush profile, making it harder to gauge
Website	Visit Site	Visit Site

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