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Compare RefractROI vs ZATO PPC Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

RefractROI

RefractROI

B2B Lead Generation Website

RefractROI partners with owners, CEOs, and marketing leaders of manufacturing firms generating $10M-$50M in revenue, delivering a comprehensive suite of digital marketing services designed to drive predictable and scalable growth.

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ZATO PPC Marketing

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Feature Comparison

Attribute RefractROI ZATO PPC Marketing
Category B2B Lead Generation Paid Advertising & PPC
Rating
Location Denver, Colorado Billings, Montana, United States
Services
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • Content Marketing
  • Content Strategy
  • Copywriting
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Marketing Automation
  • Email Marketing
  • SEO
  • Link Building
  • Local SEO
  • Technical SEO
  • Social Media Marketing
  • Content Creation
  • Web Development
  • Digital Design
  • Graphic Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Wordpress Design
  • Retargeting and Remarketing
  • Video Marketing
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • Content Marketing
  • Content Strategy
  • Copywriting
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Marketing Automation
  • Email Marketing
  • SEO
  • Link Building
  • Local SEO
  • Technical SEO
  • Social Media Marketing
  • Content Creation
  • Web Development
  • Digital Design
  • Graphic Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Wordpress Design
  • Retargeting and Remarketing
  • Video Marketing
Industries
B2B Services Home Services IT Legal Services Manufacturing
B2B Services Ecommerce Manufacturing
Pros
  • Over a decade of experience (founded 2011) with a dedicated team of 10-49 professionals
  • Month-to-month contracts with no long-term lock-in, clients own their account data.
  • Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
Cons
  • Budget per project ($5k-$10k) may be high for very small businesses or startups
  • Small team (1-9) may limit capacity for very large or fast-scaling accounts.
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