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Compare RefractROI vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

$RefractROI$

RefractROI

B2B Lead Generation Website

RefractROI partners with owners, CEOs, and marketing leaders of manufacturing firms generating $10M-$50M in revenue, delivering a comprehensive suite of digital marketing services designed to drive predictable and scalable growth.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	RefractROI	SOUP Agency
Category	B2B Lead Generation	B2B Lead Generation
Rating		Winner +0.5 higher
Location	Denver, Colorado	Sydney, New South Wales, Australia
Services	Advertising Display Ads PPC Programmatic Advertising Content Marketing Content Strategy Copywriting Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing SEO Link Building Local SEO Technical SEO Social Media Marketing Content Creation Web Development Digital Design Graphic Design UX Design Web Design Website Maintenance Wordpress Design Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Landing Page Design Web Design & Development Branding & Brand Strategy Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Advertising Display Ads PPC Programmatic Advertising Content Marketing Content Strategy Copywriting Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing SEO Link Building Local SEO Technical SEO Social Media Marketing Content Creation Web Development Digital Design Graphic Design UX Design Web Design Website Maintenance Wordpress Design Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Landing Page Design Web Design & Development Branding & Brand Strategy Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	B2B Services Home Services IT Legal Services Manufacturing	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	Over a decade of experience (founded 2011) with a dedicated team of 10-49 professionals	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	Budget per project ($5k-$10k) may be high for very small businesses or startups	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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