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Compare Refine Labs vs Marketing 180

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
Refine Labs

Refine Labs

Paid Advertising & PPC Website

Refine Labs is a Boston-based B2B demand generation agency that helps mid-market and enterprise SaaS companies change the way they measure and execute marketing. Its Revenue Engine Optimization services and The Vault learning platform are designed to drive qualified pipeline, lower CAC, and improve win rates.

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Marketing 180

Marketing 180

SEO & Organic Growth Website

Marketing 180 is a Jacksonville-based digital agency specializing in SEO and paid media. They help small to mid-size businesses increase online visibility and drive revenue through tailored search and advertising strategies.

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Feature Comparison

Attribute Refine Labs Marketing 180
Category Paid Advertising & PPC SEO & Organic Growth
Rating
Winner +0.1 higher
Location Boston, MA, USA Jacksonville, Florida, United States
Features
  • Robust enablement through The Vault, community, and content, helping clients internalize
  • Robust enablement through The Vault, community, and content, helping clients internalize
Services
  • Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV)
  • Content and creative development
  • Account-based marketing programs
  • Split the Funnel and Pipeline Sources analysis
  • Analytics and reporting on CAC, pipeline, and win rates
  • Change management and strategic consulting
  • The Vault on-demand education platform with playbooks, templates, and training
  • SEO
  • Local SEO
  • Search Engine Marketing
  • Wordpress SEO
  • PPC
  • Display Ads
  • Advertising
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Ecommerce SEO
  • Semantic SEO
  • SEO Content Writing
  • Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV)
  • Content and creative development
  • Account-based marketing programs
  • Split the Funnel and Pipeline Sources analysis
  • Analytics and reporting on CAC, pipeline, and win rates
  • Change management and strategic consulting
  • The Vault on-demand education platform with playbooks, templates, and training
  • SEO
  • Local SEO
  • Search Engine Marketing
  • Wordpress SEO
  • PPC
  • Display Ads
  • Advertising
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Ecommerce SEO
  • Semantic SEO
  • SEO Content Writing
Industries
B2B SaaS Technology
B2B Services Ecommerce Legal Services
Pros
  • Employee reviews often highlight smart colleagues, a learning-oriented culture,
  • Transparent and reliable communication praised by multiple clients in reviews.
  • Established team of 10-49 professionals with experience working with recognizable
Cons
  • Employee feedback indicates that periods of fast scaling have included layoffs and
  • No public case studies or detailed portfolio available on the Semrush profile to
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