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Compare Refine Labs vs 97 Switch

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Winner

Refine Labs

Paid Advertising & PPC Website

Refine Labs is a Boston-based B2B demand generation agency that helps mid-market and enterprise SaaS companies change the way they measure and execute marketing. Its Revenue Engine Optimization services and The Vault learning platform are designed to drive qualified pipeline, lower CAC, and improve win rates.

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97 Switch

B2B Lead Generation Website

97 Switch is an award-winning Chicago digital marketing agency specializing in marketing, web design, and strategy. They focus on building strong client relationships and delivering high-quality, results-driven services.

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Feature Comparison

Attribute	Refine Labs	97 Switch
Category	Paid Advertising & PPC	B2B Lead Generation
Rating	Winner +4.5 higher	-
Location	Boston, MA, USA	Chicago, Illinois, United States
Features	Robust enablement through The Vault, community, and content, helping clients internalize	Robust enablement through The Vault, community, and content, helping clients internalize
Services	Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV) Content and creative development Account-based marketing programs Split the Funnel and Pipeline Sources analysis Analytics and reporting on CAC, pipeline, and win rates Change management and strategic consulting The Vault on-demand education platform with playbooks, templates, and training Strategy Creative Web Design & Development Marketing Advertising Branding Content Marketing Data Analytics Lead Generation Marketing Automation Email Marketing SEO Social Media Marketing UX Design	Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV) Content and creative development Account-based marketing programs Split the Funnel and Pipeline Sources analysis Analytics and reporting on CAC, pipeline, and win rates Change management and strategic consulting The Vault on-demand education platform with playbooks, templates, and training Strategy Creative Web Design & Development Marketing Advertising Branding Content Marketing Data Analytics Lead Generation Marketing Automation Email Marketing SEO Social Media Marketing UX Design
Industries	B2B SaaS Technology	Architecture B2B Services Ecommerce Fintech Food & Beverages
Pros	Employee reviews often highlight smart colleagues, a learning-oriented culture,	Award-winning agency recognized by Clutch, UpCity, and The Manifest. Full-service capabilities covering marketing, design, and strategy under one roof. Strong focus on client relationships and personalized service. 5.0 rating on Clutch with 33 reviews.
Cons	Employee feedback indicates that periods of fast scaling have included layoffs and	Small team of 1-9 may limit capacity for large-scale or simultaneous projects. No public reviews or rating on the Semrush directory.
Website	Visit Site	Visit Site

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