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Compare Red Herring Digital vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Red Herring Digital

B2B Lead Generation Website

Red Herring Digital is a boutique multi-channel marketing agency based in Melbourne, Australia. They specialize in paid ads, SEO, social media, creative, and web development, serving small to enterprise businesses with a focus on long-term partnerships.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	Red Herring Digital	SOUP Agency
Category	B2B Lead Generation	B2B Lead Generation
Rating		Winner +0.5 higher
Location	Melbourne, Victoria, Australia	Sydney, New South Wales, Australia
Services	Digital Strategy SEO Online Ads Social Media Marketing Creative Web Development Analytics Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Digital Strategy SEO Online Ads Social Media Marketing Creative Web Development Analytics Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	Architecture Automotive B2B Services Construction Consumer Goods Dental Ecommerce Education Institutions Fintech Food & Beverages Health & Wellness Healthcare & Hospital Home Services Insurance Legal Services Manufacturing Media & Entertainment Real Estate Restaurants Sports & Fitness Travel & Tourism	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	Boutique agency with senior-level team providing personalized attention Offers a complimentary strategy session and audit for new clients	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	Limited geographic focus to Australia may not suit global campaigns Minimum project budget of $2,500 may be prohibitive for micro-businesses	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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