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Compare Principal Consulting, LLC vs Scott Shorter

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Principal Consulting, LLC

SEO & Organic Growth Website

Insightful, technical digital marketing agency specializing in modern search optimization including SEO, AI Overviews (AIO), and Generative Engine Optimization (GEO). They offer a full suite of services from website design and development to analytics and structured data management.

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Scott Shorter

SEO & Organic Growth Website

Scott Shorter is a Perth-based SEO agency that helps businesses of all sizes unlock their website's full potential through advanced SEO, paid media, and conversion rate optimization. With over two decades of experience and more than 1,500 campaigns managed, they deliver measurable results for clients ranging from SMEs to ASX-listed companies.

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Feature Comparison

Attribute	Principal Consulting, LLC	Scott Shorter
Category	SEO & Organic Growth	SEO & Organic Growth
Rating	Winner +0.1 higher
Location	East Hampton, New York, United States	Perth, Western Australia, Australia
Services	Data Analytics Data Science Data Visualization SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Web Development UX Design Web Design Website Maintenance AI Search Optimization LLM optimization Advertising PPC SEO Consulting Search Engine Marketing Conversion Rate Optimisation (CRO) High-Converting Landing Pages	Data Analytics Data Science Data Visualization SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Web Development UX Design Web Design Website Maintenance AI Search Optimization LLM optimization Advertising PPC SEO Consulting Search Engine Marketing Conversion Rate Optimisation (CRO) High-Converting Landing Pages
Industries	B2B Services Consumer Goods Dental Ecommerce Insurance	B2B Services Ecommerce Transportation
Pros	Long-standing agency with over 20 years of experience and a proven track record Full-service digital marketing from analytics to web development, all under one	Clients consistently praise clear, jargon-free communication and patient guidance. Offers a full funnel approach: SEO, paid media, CRO, and landing page design.
Cons	Small team (1-9) may limit capacity for large-scale or high-volume projects No public client reviews available on the Semrush profile, making it harder to gauge	No mention of social media organic or content marketing as standalone services.
Website	Visit Site	Visit Site

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