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Compare Principal Consulting, LLC vs 97 Switch

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Principal Consulting, LLC

SEO & Organic Growth Website

Insightful, technical digital marketing agency specializing in modern search optimization including SEO, AI Overviews (AIO), and Generative Engine Optimization (GEO). They offer a full suite of services from website design and development to analytics and structured data management.

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97 Switch

B2B Lead Generation Website

97 Switch is an award-winning Chicago digital marketing agency specializing in marketing, web design, and strategy. They focus on building strong client relationships and delivering high-quality, results-driven services.

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Feature Comparison

Attribute	Principal Consulting, LLC	97 Switch
Category	SEO & Organic Growth	B2B Lead Generation
Rating	Winner +4.5 higher	-
Location	East Hampton, New York, United States	Chicago, Illinois, United States
Services	Data Analytics Data Science Data Visualization SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Web Development UX Design Web Design Website Maintenance Strategy Creative Web Design & Development Marketing Advertising Branding Content Marketing Lead Generation Marketing Automation Email Marketing Social Media Marketing	Data Analytics Data Science Data Visualization SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Web Development UX Design Web Design Website Maintenance Strategy Creative Web Design & Development Marketing Advertising Branding Content Marketing Lead Generation Marketing Automation Email Marketing Social Media Marketing
Industries	B2B Services Consumer Goods Dental Ecommerce Insurance	Architecture B2B Services Ecommerce Fintech Food & Beverages
Pros	Long-standing agency with over 20 years of experience and a proven track record Full-service digital marketing from analytics to web development, all under one	Award-winning agency recognized by Clutch, UpCity, and The Manifest. Full-service capabilities covering marketing, design, and strategy under one roof. Strong focus on client relationships and personalized service. 5.0 rating on Clutch with 33 reviews.
Cons	Small team (1-9) may limit capacity for large-scale or high-volume projects No public client reviews available on the Semrush profile, making it harder to gauge	Small team of 1-9 may limit capacity for large-scale or simultaneous projects. No public reviews or rating on the Semrush directory.
Website	Visit Site	Visit Site

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