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Compare Powered by Search vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Powered by Search

Paid Advertising & PPC Website

Powered by Search is a specialist B2B SaaS marketing and demand generation agency that helps technology companies grow ARR by scaling demos, trials, and pipeline through SEO, paid media, content, and RevOps.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	Powered by Search	SOUP Agency
Category	Paid Advertising & PPC	B2B Lead Generation
Rating	-	Winner +5.0 higher
Location	Toronto, Ontario, Canada	Sydney, New South Wales, Australia
Features	Thought leadership and transparency through detailed playbooks, blog posts, and	Thought leadership and transparency through detailed playbooks, blog posts, and
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	-	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	Recognized by independent reviewers and directories (e.g., SaaS Hackers, Bay Leaf	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	Remote-first operating model can be a drawback for buyers who strongly prefer in-person	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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