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Compare Pathfinder Marketing vs What Works Global

Side-by-side comparison of features, pricing, services, ratings and more.

Pathfinder Marketing

SEO & Organic Growth Website

Pathfinder Marketing is a performance-first digital agency that drives scalable business growth through SEO, Google Ads, and paid social. Their award-winning team focuses on measurable ROI and bottom-line results, recently earning Best APAC SEO Campaign at the 2025 Global Search Awards.

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What Works Global

B2B Lead Generation Website

What Works Global is a digital transformation and growth consultancy based in Canberra and Brisbane, Australia, with over a decade of experience helping businesses enhance operational efficiency and performance through data-driven strategies.

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Feature Comparison

Attribute	Pathfinder Marketing	What Works Global
Category	SEO & Organic Growth	B2B Lead Generation
Rating
Location	Perth, Western Australia	Canberra, Australian Capital Territory, Australia
Services	SEO Google Ads Paid Socials HubSpot & CRM Implementations AI Search Optimization LLM optimization Advertising PPC International SEO Shopify SEO Technical SEO Wordpress SEO Display Ads Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Video Production Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing Local SEO Mobile SEO SEO Consulting Search Engine Marketing Social Media Marketing Facebook Advertising Instagram Marketing	SEO Google Ads Paid Socials HubSpot & CRM Implementations AI Search Optimization LLM optimization Advertising PPC International SEO Shopify SEO Technical SEO Wordpress SEO Display Ads Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Video Production Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing Local SEO Mobile SEO SEO Consulting Search Engine Marketing Social Media Marketing Facebook Advertising Instagram Marketing
Industries	B2B Services Consumer Goods Ecommerce	B2B Services Consumer Goods Education Institutions Fintech Government
Pros	Strong client satisfaction with 4.7 rating and consistent praise for communication	Flexible and collaborative, offering options that fit both budget and ambition while
Cons	Smaller team size (10-49) may limit capacity for very large enterprise accounts. No transparent pricing beyond a minimum project budget. custom quotes required.	Small to mid-sized team (10-49) could be a constraint for very large-scale, multi-country
Website	Visit Site	Visit Site

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