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Compare Obra vs Refine Labs

Side-by-side comparison of features, pricing, services, ratings and more.

Obra

Obra

B2B Lead Generation Website

Obra is a 100% online digital agency based in Brazil, specializing in martech, technology, SEO, and digital growth. They build intelligent solutions that connect strategy, design, content, performance, and web development to generate real impact for businesses. With a Squad as a Service model, they offer tailored teams for close client collaboration.

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Refine Labs

Refine Labs

Paid Advertising & PPC Website

Refine Labs is a Boston-based B2B demand generation agency that helps mid-market and enterprise SaaS companies change the way they measure and execute marketing. Its Revenue Engine Optimization services and The Vault learning platform are designed to drive qualified pipeline, lower CAC, and improve win rates.

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Feature Comparison

Attribute Obra Refine Labs
Category B2B Lead Generation Paid Advertising & PPC
Rating
Location Sao Paulo, State of Sao Paulo, Brazil Boston, MA, USA
Features
  • Robust enablement through The Vault, community, and content, helping clients internalize
  • Robust enablement through The Vault, community, and content, helping clients internalize
Services
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Display Ads
  • Marketing Advice
  • Lead Generation
  • Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV)
  • Content and creative development
  • Account-based marketing programs
  • Split the Funnel and Pipeline Sources analysis
  • Analytics and reporting on CAC, pipeline, and win rates
  • Change management and strategic consulting
  • The Vault on-demand education platform with playbooks, templates, and training
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Display Ads
  • Marketing Advice
  • Lead Generation
  • Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV)
  • Content and creative development
  • Account-based marketing programs
  • Split the Funnel and Pipeline Sources analysis
  • Analytics and reporting on CAC, pipeline, and win rates
  • Change management and strategic consulting
  • The Vault on-demand education platform with playbooks, templates, and training
Industries
Agriculture B2B Services Ecommerce
B2B SaaS Technology
Pros
  • Integrated approach covering strategy, design, content, performance, and web development
  • Employee reviews often highlight smart colleagues, a learning-oriented culture,
Cons
  • Relatively small team (10-49) may limit capacity for very large enterprise engagements
  • No client reviews or success stories publicly listed on Semrush profile
  • Employee feedback indicates that periods of fast scaling have included layoffs and
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Free Plan Available

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