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Compare Obra vs Directive Consulting

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Winner

Obra

B2B Lead Generation Website

Obra is a 100% online digital agency based in Brazil, specializing in martech, technology, SEO, and digital growth. They build intelligent solutions that connect strategy, design, content, performance, and web development to generate real impact for businesses. With a Squad as a Service model, they offer tailored teams for close client collaboration.

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Directive Consulting

Paid Advertising & PPC Website

Directive Consulting is a global B2B performance marketing agency that helps SaaS and tech brands drive pipeline and revenue through paid media, content & SEO, CRO, RevOps, and go-to-market strategy.

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Feature Comparison

Attribute	Obra	Directive Consulting
Category	B2B Lead Generation	Paid Advertising & PPC
Rating	Winner +0.6 higher
Location	Sao Paulo, State of Sao Paulo, Brazil	Irvine, CA, USA
Features	Robust thought leadership, training content and educational products (Pulse, DIY	Robust thought leadership, training content and educational products (Pulse, DIY
Services	AI Search Optimization LLM optimization Advertising Display Ads Marketing Advice Lead Generation Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns	AI Search Optimization LLM optimization Advertising Display Ads Marketing Advice Lead Generation Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns
Industries	Agriculture B2B Services Ecommerce	B2B SaaS Technology Industrial Services Ecommerce
Pros	Integrated approach covering strategy, design, content, performance, and web development	Proven track record of effective lead and pipeline generation, with multiple reviews
Cons	Relatively small team (10-49) may limit capacity for very large enterprise engagements No client reviews or success stories publicly listed on Semrush profile	A subset of clients have noted historical gaps or challenges around marketing automation
Website	Visit Site	Visit Site

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