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Compare New North vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

New North

New North

Account-Based Marketing Website

New North is a B2B marketing agency specializing in helping technology companies with growth strategies through content creation, paid media, account-based marketing, and reporting.

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SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute New North SOUP Agency
Category Account-Based Marketing B2B Lead Generation
Rating
Location Frederick, United States Sydney, New South Wales, Australia
Services
  • Account-ABM
  • Content Creation
  • Paid Media
  • Reporting
  • Digital Strategy
  • Web Design
  • SEO
  • PPC
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Account-ABM
  • Content Creation
  • Paid Media
  • Reporting
  • Digital Strategy
  • Web Design
  • SEO
  • PPC
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
Industries
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Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros
  • Strong project management and adaptability
  • Creative and proactive approach to marketing strategies
  • Effective content marketing that builds trust and engagement
  • Transparent reporting with custom dashboards and client portal
  • Full-service capabilities covering SEO, paid media, social, email, and web development
Cons
  • Some clients report challenges with graphic design services
  • Initial setup phases can be slower than expected
  • Broad service offering may mean less specialization in niche areas compared to boutique
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