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Compare Merkle B2B vs What Works Global

Side-by-side comparison of features, pricing, services, ratings and more.

Merkle B2B

B2B Lead Generation Website

Create world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes.

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Winner

What Works Global

B2B Lead Generation Website

What Works Global is a digital transformation and growth consultancy based in Canberra and Brisbane, Australia, with over a decade of experience helping businesses enhance operational efficiency and performance through data-driven strategies.

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Feature Comparison

Attribute	Merkle B2B	What Works Global
Category	B2B Lead Generation	B2B Lead Generation
Rating	-	Winner +4.5 higher
Location	Columbia, MD, USA	Canberra, Australian Capital Territory, Australia
Features	Recognition from major industry bodies (ANA, The Drum, B2B Marketing) validating	Recognition from major industry bodies (ANA, The Drum, B2B Marketing) validating
Services	Advertising Display Ads PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Video Production Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Social Media Marketing Facebook Advertising Instagram Marketing	Advertising Display Ads PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Video Production Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Social Media Marketing Facebook Advertising Instagram Marketing
Industries	-	B2B Services Consumer Goods Education Institutions Fintech Government
Pros	Ability to connect ABM and marketing programs directly to pipeline and revenue outcomes	Flexible and collaborative, offering options that fit both budget and ambition while
Cons	As part of a large global network, governance and decision-making can be more involved	Small to mid-sized team (10-49) could be a constraint for very large-scale, multi-country
Website	Visit Site	Visit Site

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