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Compare Merkle B2B vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Merkle B2B

B2B Lead Generation Website

Create world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	Merkle B2B	SOUP Agency
Category	B2B Lead Generation	B2B Lead Generation
Rating	-	Winner +5.0 higher
Location	Columbia, MD, USA	Sydney, New South Wales, Australia
Features	Recognition from major industry bodies (ANA, The Drum, B2B Marketing) validating	Recognition from major industry bodies (ANA, The Drum, B2B Marketing) validating
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	-	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	Ability to connect ABM and marketing programs directly to pipeline and revenue outcomes	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	As part of a large global network, governance and decision-making can be more involved	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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