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Compare Luminary vs Straight North

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Luminary

Branding & Design Website

Luminary is a certified B Corp digital agency in Melbourne, Australia, specializing in mid to large-scale digital projects across leading DXP, CMS, and headless platforms. They offer end-to-end services from strategy and UX design to web development and ongoing support, serving government, retail, and corporate sectors.

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Winner

Straight North

B2B Lead Generation Website

Straight North is an industry-leading digital marketing agency with 100+ experts leveraging data, tech, and exceptional service to deliver revenue growth.

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Feature Comparison

Attribute	Luminary	Straight North
Category	Branding & Design	B2B Lead Generation
Rating		Winner +0.6 higher
Location	Melbourne, Victoria, Australia	New York, New York, United States
Services	Web Development Digital Design Product Design UX Design Web Design Website Maintenance Digital Strategy Discovery Content Services SEO Data and Analytics Advertising Display Ads PPC Retargeting and Remarketing Content Marketing Copywriting Marketing Advice Inbound Marketing Lead Generation Link Building Local SEO Search Engine Marketing Shopify SEO Technical SEO Social Media Marketing Facebook Advertising Instagram Marketing Graphic Design	Web Development Digital Design Product Design UX Design Web Design Website Maintenance Digital Strategy Discovery Content Services SEO Data and Analytics Advertising Display Ads PPC Retargeting and Remarketing Content Marketing Copywriting Marketing Advice Inbound Marketing Lead Generation Link Building Local SEO Search Engine Marketing Shopify SEO Technical SEO Social Media Marketing Facebook Advertising Instagram Marketing Graphic Design
Industries	Education Institutions Fintech Healthcare & Hospital Tourism and Hospitality Manufacturing Financial Services Government Charities and NFPs Professional Services Property and Construction E-commerce and Retail	B2B Services Construction Fintech Logistics Manufacturing
Pros	Certified B Corp with a mission-driven approach to creating positive digital experiences. Deep expertise in leading DXP and headless CMS platforms including Optimizely, Sitecore,	Strong client retention with multi-year partnerships and documented results like
Cons	Minimum project budget of $25,000 may be prohibitive for smaller organizations. No public client reviews available on the Semrush profile to validate recent performance.	Minimum project budget of $2,500 may be too high for very small businesses or startups. With 50-249 employees, some clients may experience less hands-on attention compared
Website	Visit Site	Visit Site

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