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Compare Luminary vs Pico Digital Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Luminary

Branding & Design Website

Luminary is a certified B Corp digital agency in Melbourne, Australia, specializing in mid to large-scale digital projects across leading DXP, CMS, and headless platforms. They offer end-to-end services from strategy and UX design to web development and ongoing support, serving government, retail, and corporate sectors.

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Winner

Pico Digital Marketing

SEO & Organic Growth Website

Founder-led growth engineering agency that replaces guesswork with a forensic, data-driven process. Every account is led by senior experts, not juniors, using the proprietary PICO Framework to identify and fix funnel inefficiencies.

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Feature Comparison

Attribute	Luminary	Pico Digital Marketing
Category	Branding & Design	SEO & Organic Growth
Rating		Winner +0.1 higher
Location	Melbourne, Victoria, Australia	Denver, Colorado
Services	Web Development Digital Design Product Design UX Design Web Design Website Maintenance Digital Strategy Discovery Content Services SEO Data and Analytics AI Search Optimization LLM optimization Advertising Display Ads PPC Mobile SEO Search Engine Marketing Technical SEO	Web Development Digital Design Product Design UX Design Web Design Website Maintenance Digital Strategy Discovery Content Services SEO Data and Analytics AI Search Optimization LLM optimization Advertising Display Ads PPC Mobile SEO Search Engine Marketing Technical SEO
Industries	Education Institutions Fintech Healthcare & Hospital Tourism and Hospitality Manufacturing Financial Services Government Charities and NFPs Professional Services Property and Construction E-commerce and Retail	B2B Services Fintech Travel & Tourism
Pros	Certified B Corp with a mission-driven approach to creating positive digital experiences. Deep expertise in leading DXP and headless CMS platforms including Optimizely, Sitecore,	Founder personally leads every account, ensuring senior-level strategy and accountability Flat-rate pricing model aligns agency incentives with client results, not ad spend Proprietary PICO Framework uses scientific method to diagnose and fix funnel bottlenecks 'Proven track record with measurable results: 126% traffic increase, 56-82% CPL
Cons	Minimum project budget of $25,000 may be prohibitive for smaller organizations. No public client reviews available on the Semrush profile to validate recent performance.	Smaller agency size may limit scalability for enterprise-level campaigns Limited to English-language markets and primarily US/UK geographic focus
Website	Visit Site	Visit Site

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