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Compare Luminary vs Ethic Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Luminary

Luminary

Branding & Design Website

Luminary is a certified B Corp digital agency in Melbourne, Australia, specializing in mid to large-scale digital projects across leading DXP, CMS, and headless platforms. They offer end-to-end services from strategy and UX design to web development and ongoing support, serving government, retail, and corporate sectors.

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Ethic Agency

Ethic Agency

SEO & Organic Growth Website

Ethic Agency is a senior B2B content marketing consultant for SaaS companies, turning content and SEO/AEO into qualified pipeline. They embed as a senior partner instead of another vendor to manage, providing strategy and execution in one relationship.

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Feature Comparison

Attribute Luminary Ethic Agency
Category Branding & Design SEO & Organic Growth
Rating
Location Melbourne, Victoria, Australia Atlanta, Georgia
Services
  • Web Development
  • Digital Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Digital Strategy
  • Discovery
  • Content Services
  • SEO
  • Data and Analytics
  • AI Search Optimization
  • LLM optimization
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • SEO Consulting
  • Web Development
  • Digital Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Digital Strategy
  • Discovery
  • Content Services
  • SEO
  • Data and Analytics
  • AI Search Optimization
  • LLM optimization
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • SEO Consulting
Industries
Education Institutions Fintech Healthcare & Hospital Tourism and Hospitality Manufacturing Financial Services Government Charities and NFPs Professional Services Property and Construction E-commerce and Retail
B2B Services
Pros
  • Certified B Corp with a mission-driven approach to creating positive digital experiences.
  • Deep expertise in leading DXP and headless CMS platforms including Optimizely, Sitecore,
  • Specialized in AI search optimization and LLM optimization for B2B SaaS
  • Embedded as a strategic partner with accountability for pipeline, not just activity
  • Proven results with case studies showing significant revenue and traffic growth
Cons
  • Minimum project budget of $25,000 may be prohibitive for smaller organizations.
  • No public client reviews available on the Semrush profile to validate recent performance.
  • Small team may limit capacity for large-scale or multi-channel campaigns
  • Narrow focus on B2B SaaS content and SEO may not suit companies needing broader
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