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Compare Lexlab vs ZATO PPC Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Lexlab

Lexlab

Paid Advertising & PPC Website

Lexlab is a Melbourne-based digital advertising agency specializing in paid media across video, social, search, display, and programmatic channels. They offer flexible, independent media buying and planning with a proprietary planning tool, LabLogic, to optimize ad spend. They serve businesses of all sizes and also partner with other agencies to extend their digital capabilities.

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ZATO PPC Marketing

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Feature Comparison

Attribute Lexlab ZATO PPC Marketing
Category Paid Advertising & PPC Paid Advertising & PPC
Rating
Location Melbourne, Victoria, Australia Billings, Montana, United States
Services
  • Advertising
  • Display Ads
  • Programmatic Advertising
  • Video Marketing
  • Data Analytics
  • Data Visualization
  • Machine Learning and AI
  • Social Media Marketing
  • Facebook Advertising
  • PPC
  • Retargeting and Remarketing
  • Advertising
  • Display Ads
  • Programmatic Advertising
  • Video Marketing
  • Data Analytics
  • Data Visualization
  • Machine Learning and AI
  • Social Media Marketing
  • Facebook Advertising
  • PPC
  • Retargeting and Remarketing
Industries
Automotive Media & Entertainment Real Estate
B2B Services Ecommerce Manufacturing
Pros
  • Offers white-label agency support, making them a seamless extension for media and
  • Month-to-month contracts with no long-term lock-in, clients own their account data.
  • Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
Cons
  • Relatively small team (10-49) may limit capacity for very large enterprise accounts.
  • Small team (1-9) may limit capacity for very large or fast-scaling accounts.
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