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Compare Lexlab vs Shout Digital

Side-by-side comparison of features, pricing, services, ratings and more.

Lexlab

Lexlab

Paid Advertising & PPC Website

Lexlab is a Melbourne-based digital advertising agency specializing in paid media across video, social, search, display, and programmatic channels. They offer flexible, independent media buying and planning with a proprietary planning tool, LabLogic, to optimize ad spend. They serve businesses of all sizes and also partner with other agencies to extend their digital capabilities.

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Shout Digital

Shout Digital

SEO & Organic Growth Website

Melbourne-based digital marketing agency specializing in SEO, Google Ads, PPC, and social media advertising. They also offer Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) for AI platforms. With a team of senior specialists and a 98% retention rate, they have generated over $1 billion in revenue for clients.

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Feature Comparison

Attribute Lexlab Shout Digital
Category Paid Advertising & PPC SEO & Organic Growth
Rating
Location Melbourne, Victoria, Australia Melbourne, Victoria, Australia
Services
  • Advertising
  • Display Ads
  • Programmatic Advertising
  • Video Marketing
  • Data Analytics
  • Data Visualization
  • Machine Learning and AI
  • Social Media Marketing
  • Facebook Advertising
  • AI Search Optimization
  • LLM optimization
  • SEO
  • APP Store Optimization
  • Backlink Management
  • International SEO
  • Link Building
  • Advertising
  • Display Ads
  • Programmatic Advertising
  • Video Marketing
  • Data Analytics
  • Data Visualization
  • Machine Learning and AI
  • Social Media Marketing
  • Facebook Advertising
  • AI Search Optimization
  • LLM optimization
  • SEO
  • APP Store Optimization
  • Backlink Management
  • International SEO
  • Link Building
Industries
Automotive Media & Entertainment Real Estate
IT Retail Finance B2B SaaS B2C Legal
Pros
  • Offers white-label agency support, making them a seamless extension for media and
  • Senior-led team with average 13 years experience, no juniors running accounts
  • Proven track record: generated over $1 billion in client revenue
  • High client retention rate of 98% with average tenure of six years
  • Pioneering AI search optimization services for ChatGPT, Gemini, and Perplexity
Cons
  • Relatively small team (10-49) may limit capacity for very large enterprise accounts.
  • Project budgets start at $2,500, which may be steep for small businesses
  • Geographic focus on Australia, less ideal for companies targeting other regions
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