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Compare Kelp vs 120/80

Side-by-side comparison of features, pricing, services, ratings and more.

Kelp

Cold Email Outreach Website

Kelp is a small, senior-led creative agency focused on building websites and digital systems that perform, scale, and remain maintainable long after launch. They partner with organizations that value clarity, technical precision, and long-term thinking.

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Winner

120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Feature Comparison

Attribute	Kelp	120/80
Category	Cold Email Outreach	B2B Lead Generation
Rating		Winner +0.1 higher
Location	Brooksville, Florida	Chicago, Illinois
Services	Branding Brand Strategy Online Reputation Management Marketing Automation Email Marketing SEO Local SEO Mobile SEO Shopify SEO Technical SEO Wordpress SEO Web Development Digital Design Graphic Design Logo Design Product Design UX Design Web Design Website Maintenance Wordpress Design Advertising PPC Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing International SEO Link Building Conversion Optimization Paid Social	Branding Brand Strategy Online Reputation Management Marketing Automation Email Marketing SEO Local SEO Mobile SEO Shopify SEO Technical SEO Wordpress SEO Web Development Digital Design Graphic Design Logo Design Product Design UX Design Web Design Website Maintenance Wordpress Design Advertising PPC Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing International SEO Link Building Conversion Optimization Paid Social
Industries	Architecture B2B Services Ecommerce Media & Entertainment Real Estate	B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services
Pros	Senior-led team with no junior layer ensures high-quality execution and accountability. Strategy-first approach focusing on structure and user flow before visual design. Specializes in WordPress and HubSpot CMS for scalable, marketer-friendly systems. Deliberately small team allows tight communication and faster decision-making.	Google Premier Partner and Semrush Agency Partner with strong industry credentials
Cons	Small team size (1-9) may limit capacity for large-scale or simultaneous projects. No mention of paid media or PPC services, which may be a gap for full-funnel marketing	Small team size may limit capacity for large-scale simultaneous projects High minimum project budget ($25,000+) may not suit smaller businesses
Website	Visit Site	Visit Site

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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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