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Compare (human)x vs New Perspective Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

(human)x

B2B Lead Generation Website

(human)x is a digital marketing agency that combines PhD-led anthropological research with creative storytelling to build breakthrough brand experiences. They focus on understanding human behavior to drive exponential growth for businesses of all sizes.

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New Perspective Marketing

B2B Lead Generation Website

New Perspective Marketing is a growth-focused B2B agency with over 20 years of experience, specializing in cleantech, agritech, climate tech, and next-gen manufacturing. As a platinum-certified HubSpot partner, they deliver comprehensive services spanning demand generation, sales enablement, and digital strategy.

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Feature Comparison

Attribute	(human)x	New Perspective Marketing
Category	B2B Lead Generation	B2B Lead Generation
Rating
Location	Louisville, Kentucky, United States	Worcester, Massachusetts, United States
Services	AI Search Optimization Advertising Branding Content Marketing Data Analytics Inbound Marketing Lead Generation Market Research Marketing Automation SEO Social Media Marketing Web Development Demand Generation PPC Web Design & Development HubSpot Services Account-Based Marketing Sales Enablement Email Marketing Video Marketing	AI Search Optimization Advertising Branding Content Marketing Data Analytics Inbound Marketing Lead Generation Market Research Marketing Automation SEO Social Media Marketing Web Development Demand Generation PPC Web Design & Development HubSpot Services Account-Based Marketing Sales Enablement Email Marketing Video Marketing
Industries	B2B Services Ecommerce Food & Beverages Healthcare & Hospital Manufacturing Real Estate Retail Technology	Agriculture B2B Services Construction Fintech Manufacturing
Pros	PhD-led research team with anthropological expertise provides deep human insights. Proven track record with major brands like Texas Roadhouse, Hershey's, and Lunazul. Full-service capabilities from research and creative to performance optimization. Data-driven storytelling that creates measurable brand lift and sales growth.	Platinum HubSpot partner with deep expertise in HubSpot onboarding and integration Proven track record in complex B2B sectors like cleantech and manufacturing 100% senior team embedded directly into client programs Strong client testimonials with measurable pipeline and lead growth results
Cons	Higher minimum budget ($10,000) may not suit very small businesses. Limited public client reviews on Semrush profile.	Minimum project budget of $25,000 may be prohibitive for early-stage startups Industry focus heavily weighted toward cleantech, agritech, and manufacturing, limiting
Website	Visit Site	Visit Site

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