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Compare (human)x vs New North

Side-by-side comparison of features, pricing, services, ratings and more.

(human)x

(human)x

B2B Lead Generation Website

(human)x is a digital marketing agency that combines PhD-led anthropological research with creative storytelling to build breakthrough brand experiences. They focus on understanding human behavior to drive exponential growth for businesses of all sizes.

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Winner
New North

New North

Account-Based Marketing Website

New North is a B2B marketing agency specializing in helping technology companies with growth strategies through content creation, paid media, account-based marketing, and reporting.

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Feature Comparison

Attribute (human)x New North
Category B2B Lead Generation Account-Based Marketing
Rating
Winner +0.5 higher
Location Louisville, Kentucky, United States Frederick, United States
Services
  • AI Search Optimization
  • Advertising
  • Branding
  • Content Marketing
  • Data Analytics
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Marketing Automation
  • SEO
  • Social Media Marketing
  • Web Development
  • Account-ABM
  • Content Creation
  • Paid Media
  • Reporting
  • Digital Strategy
  • Web Design
  • PPC
  • AI Search Optimization
  • Advertising
  • Branding
  • Content Marketing
  • Data Analytics
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Marketing Automation
  • SEO
  • Social Media Marketing
  • Web Development
  • Account-ABM
  • Content Creation
  • Paid Media
  • Reporting
  • Digital Strategy
  • Web Design
  • PPC
Industries
B2B Services Ecommerce Food & Beverages Healthcare & Hospital Manufacturing Real Estate Retail Technology
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Pros
  • PhD-led research team with anthropological expertise provides deep human insights.
  • Proven track record with major brands like Texas Roadhouse, Hershey's, and Lunazul.
  • Full-service capabilities from research and creative to performance optimization.
  • Data-driven storytelling that creates measurable brand lift and sales growth.
  • Strong project management and adaptability
  • Creative and proactive approach to marketing strategies
  • Effective content marketing that builds trust and engagement
  • Transparent reporting with custom dashboards and client portal
Cons
  • Higher minimum budget ($10,000) may not suit very small businesses.
  • Limited public client reviews on Semrush profile.
  • Some clients report challenges with graphic design services
  • Initial setup phases can be slower than expected
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