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Compare Full Cortex vs ZATO PPC Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Full Cortex

Full Cortex

B2B Lead Generation Website

Full Cortex is a Boston-based growth agency specializing in full-funnel growth marketing for B2B, SaaS, and tech-driven companies. They help acquire more customers, increase conversion rates, and scale revenue with measurable results across both digital platforms and mobile apps.

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ZATO PPC Marketing

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Feature Comparison

Attribute Full Cortex ZATO PPC Marketing
Category B2B Lead Generation Paid Advertising & PPC
Rating
Location Boston, Massachusetts Billings, Montana, United States
Services
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Display Ads
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Copywriting
  • Storytelling
  • Data Analytics
  • Data Science
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Marketing Automation
  • Email Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Social Media Marketing
  • Community Management
  • Content Creation
  • Social Media Monitoring
  • Web Development
  • Digital Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Wordpress Design
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Display Ads
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Copywriting
  • Storytelling
  • Data Analytics
  • Data Science
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Marketing Automation
  • Email Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Social Media Marketing
  • Community Management
  • Content Creation
  • Social Media Monitoring
  • Web Development
  • Digital Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Wordpress Design
Industries
B2B Services Healthcare & Hospital IT
B2B Services Ecommerce Manufacturing
Pros
  • Collaborative team that integrates with sales, customer success, and product
  • Month-to-month contracts with no long-term lock-in, clients own their account data.
  • Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
Cons
  • No client reviews or testimonials publicly available on Semrush profile
  • Pricing range ($2,500-$5,000) may be low for comprehensive full-funnel strategies,
  • Small team (1-9) may limit capacity for very large or fast-scaling accounts.
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