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Compare Forrester vs New Perspective Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Forrester

Branding & Design Website

Forrester is a global research and advisory firm that helps business and technology leaders use customer obsession to accelerate growth and make bold decisions.

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Winner

New Perspective Marketing

B2B Lead Generation Website

New Perspective Marketing is a growth-focused B2B agency with over 20 years of experience, specializing in cleantech, agritech, climate tech, and next-gen manufacturing. As a platinum-certified HubSpot partner, they deliver comprehensive services spanning demand generation, sales enablement, and digital strategy.

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Feature Comparison

Attribute	Forrester	New Perspective Marketing
Category	Branding & Design	B2B Lead Generation
Rating		Winner +0.2 higher
Location	Cambridge, MA, USA	Worcester, Massachusetts, United States
Features	Strong focus on customer obsession and customer experience, supported by proprietary	Strong focus on customer obsession and customer experience, supported by proprietary
Services	Demand Generation Content Marketing SEO PPC Social Media Marketing Web Design & Development HubSpot Services Account-Based Marketing Sales Enablement Branding Email Marketing Marketing Automation Lead Generation Data Analytics Video Marketing	Demand Generation Content Marketing SEO PPC Social Media Marketing Web Design & Development HubSpot Services Account-Based Marketing Sales Enablement Branding Email Marketing Marketing Automation Lead Generation Data Analytics Video Marketing
Industries	-	Agriculture B2B Services Construction Fintech Manufacturing
Pros	Perceived authenticity and trustworthiness of Forrester's evaluations and opinions	Platinum HubSpot partner with deep expertise in HubSpot onboarding and integration Proven track record in complex B2B sectors like cleantech and manufacturing 100% senior team embedded directly into client programs Strong client testimonials with measurable pipeline and lead growth results
Cons	Coverage of very niche or emerging trends can feel limited or slower to evolve for	Minimum project budget of $25,000 may be prohibitive for early-stage startups Industry focus heavily weighted toward cleantech, agritech, and manufacturing, limiting
Website	Visit Site	Visit Site

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