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Compare Forrester vs Altimeter Group

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
Forrester

Forrester

Branding & Design Website

Forrester is a global research and advisory firm that helps business and technology leaders use customer obsession to accelerate growth and make bold decisions.

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Altimeter Group

Altimeter Group

Branding & Design Website

Altimeter Group, now operating as Altimeter, a Prophet company, is a research and strategy consulting firm that helps enterprises understand and act on digital disruption across customer experience, social business, and emerging technologies.

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Feature Comparison

Attribute Forrester Altimeter Group
Category Branding & Design Branding & Design
Rating
Winner +4.3 higher
-
Location Cambridge, MA, USA San Francisco, CA, USA
Features
  • Strong focus on customer obsession and customer experience, supported by proprietary
  • Connection to Prophet's brand, marketing, and experience design capabilities, enabling
  • Strong focus on customer obsession and customer experience, supported by proprietary
  • Connection to Prophet's brand, marketing, and experience design capabilities, enabling
Pros
  • Perceived authenticity and trustworthiness of Forrester's evaluations and opinions
  • Highly visible thought leaders and analysts, including well-known authors and speakers,
Cons
  • Coverage of very niche or emerging trends can feel limited or slower to evolve for
  • Standardized pricing and engagement models are not published publicly, so prospects
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