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Compare First Pier vs ZATO PPC Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

First Pier

First Pier

B2B Lead Generation Website

First Pier is a leading Shopify agency based in Portland, Maine, specializing in e-commerce growth through custom development, marketing, and strategy. They help businesses transform their online stores into thriving digital marketplaces.

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ZATO PPC Marketing

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Feature Comparison

Attribute First Pier ZATO PPC Marketing
Category B2B Lead Generation Paid Advertising & PPC
Rating
Location Portland, Maine Billings, Montana, United States
Services
  • Shopify Development
  • E-commerce Strategy
  • SEO
  • PPC
  • Email Marketing
  • Conversion Rate Optimization
  • Web Design
  • UX Design
  • Branding
  • Content Marketing
  • Social Media Marketing
  • Shopify Plus Optimization
  • Migration
  • Support & Maintenance
  • Advertising
  • Display Ads
  • Retargeting and Remarketing
  • Video Marketing
  • Shopify Development
  • E-commerce Strategy
  • SEO
  • PPC
  • Email Marketing
  • Conversion Rate Optimization
  • Web Design
  • UX Design
  • Branding
  • Content Marketing
  • Social Media Marketing
  • Shopify Plus Optimization
  • Migration
  • Support & Maintenance
  • Advertising
  • Display Ads
  • Retargeting and Remarketing
  • Video Marketing
Industries
Architecture B2B Services Consumer Goods Ecommerce Education Institutions Fashion Retail Food & Beverages Health & Wellness Home Services Manufacturing Non-profits Restaurants Sports & Fitness
B2B Services Ecommerce Manufacturing
Pros
  • Long-standing agency since 2008 with deep e-commerce expertise.
  • Month-to-month contracts with no long-term lock-in, clients own their account data.
  • Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
Cons
  • Starting budget of $2,500 may be high for very small businesses or startups.
  • Team size of 10-49 could limit capacity for large-scale enterprise projects.
  • Small team (1-9) may limit capacity for very large or fast-scaling accounts.
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