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Compare First Pier vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

First Pier

B2B Lead Generation Website

First Pier is a leading Shopify agency based in Portland, Maine, specializing in e-commerce growth through custom development, marketing, and strategy. They help businesses transform their online stores into thriving digital marketplaces.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	First Pier	SOUP Agency
Category	B2B Lead Generation	B2B Lead Generation
Rating		Winner +0.5 higher
Location	Portland, Maine	Sydney, New South Wales, Australia
Services	Shopify Development E-commerce Strategy SEO PPC Email Marketing Conversion Rate Optimization Web Design UX Design Branding Content Marketing Social Media Marketing Shopify Plus Optimization Migration Support & Maintenance Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Shopify Development E-commerce Strategy SEO PPC Email Marketing Conversion Rate Optimization Web Design UX Design Branding Content Marketing Social Media Marketing Shopify Plus Optimization Migration Support & Maintenance Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	Architecture B2B Services Consumer Goods Ecommerce Education Institutions Fashion Retail Food & Beverages Health & Wellness Home Services Manufacturing Non-profits Restaurants Sports & Fitness	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	Long-standing agency since 2008 with deep e-commerce expertise.	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	Starting budget of $2,500 may be high for very small businesses or startups. Team size of 10-49 could limit capacity for large-scale enterprise projects.	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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