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Compare Ethic Agency vs 120/80

Side-by-side comparison of features, pricing, services, ratings and more.

Ethic Agency

SEO & Organic Growth Website

Ethic Agency is a senior B2B content marketing consultant for SaaS companies, turning content and SEO/AEO into qualified pipeline. They embed as a senior partner instead of another vendor to manage, providing strategy and execution in one relationship.

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Winner

120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Feature Comparison

Attribute	Ethic Agency	120/80
Category	SEO & Organic Growth	B2B Lead Generation
Rating		Winner +0.1 higher
Location	Atlanta, Georgia	Chicago, Illinois
Services	AI Search Optimization LLM optimization Content Marketing Content Strategy Content Syndication SEO SEO Consulting Advertising PPC Retargeting and Remarketing Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social	AI Search Optimization LLM optimization Content Marketing Content Strategy Content Syndication SEO SEO Consulting Advertising PPC Retargeting and Remarketing Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social
Industries	B2B Services	B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services
Pros	Specialized in AI search optimization and LLM optimization for B2B SaaS Embedded as a strategic partner with accountability for pipeline, not just activity Proven results with case studies showing significant revenue and traffic growth	Google Premier Partner and Semrush Agency Partner with strong industry credentials
Cons	Small team may limit capacity for large-scale or multi-channel campaigns Narrow focus on B2B SaaS content and SEO may not suit companies needing broader	Small team size may limit capacity for large-scale simultaneous projects High minimum project budget ($25,000+) may not suit smaller businesses
Website	Visit Site	Visit Site

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