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Compare Earned Media vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Earned Media

B2B Lead Generation Website

Earned Media is an AI SEO agency built for the search landscape that exists today, and where it's going. They work with category leaders and ambitious SMEs across Australia and globally, fusing traditional Google dominance with AI-first visibility.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	Earned Media	SOUP Agency
Category	B2B Lead Generation	B2B Lead Generation
Rating		Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Sydney, New South Wales, Australia
Services	AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Link Building Technical SEO Content Strategy Copywriting Data Analytics Marketing Automation Public Relations Web Design Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Video Marketing Amazon Marketing & Advertising Influencer Marketing Data Analytics & Visualization	AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Link Building Technical SEO Content Strategy Copywriting Data Analytics Marketing Automation Public Relations Web Design Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Video Marketing Amazon Marketing & Advertising Influencer Marketing Data Analytics & Visualization
Industries	B2B Services Fintech Education Institutions IT Ecommerce Healthcare & Hospital Real Estate Travel & Tourism Manufacturing Legal Services	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	'Consistently delivers measurable results: 288% organic traffic increase, 260% keyword	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	Higher starting budget ($2,500 per project) may be prohibitive for very small businesses. Primary focus on AI and GEO may not suit companies seeking only traditional SEO	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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