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Compare Earned Media vs Pathfinder Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Earned Media

Earned Media

B2B Lead Generation Website

Earned Media is an AI SEO agency built for the search landscape that exists today, and where it's going. They work with category leaders and ambitious SMEs across Australia and globally, fusing traditional Google dominance with AI-first visibility.

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Pathfinder Marketing

Pathfinder Marketing

SEO & Organic Growth Website

Pathfinder Marketing is a performance-first digital agency that drives scalable business growth through SEO, Google Ads, and paid social. Their award-winning team focuses on measurable ROI and bottom-line results, recently earning Best APAC SEO Campaign at the 2025 Global Search Awards.

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Feature Comparison

Attribute Earned Media Pathfinder Marketing
Category B2B Lead Generation SEO & Organic Growth
Rating
Location Sydney, New South Wales, Australia Perth, Western Australia
Services
  • AI Search Optimization
  • LLM optimization
  • Generative Engine Optimisation (GEO)
  • SEO
  • Digital PR & Citation Engineering
  • Content Marketing
  • Link Building
  • Technical SEO
  • Content Strategy
  • Copywriting
  • Data Analytics
  • Marketing Automation
  • Public Relations
  • Web Design
  • Google Ads
  • Paid Socials
  • HubSpot & CRM Implementations
  • Advertising
  • PPC
  • International SEO
  • Shopify SEO
  • Wordpress SEO
  • AI Search Optimization
  • LLM optimization
  • Generative Engine Optimisation (GEO)
  • SEO
  • Digital PR & Citation Engineering
  • Content Marketing
  • Link Building
  • Technical SEO
  • Content Strategy
  • Copywriting
  • Data Analytics
  • Marketing Automation
  • Public Relations
  • Web Design
  • Google Ads
  • Paid Socials
  • HubSpot & CRM Implementations
  • Advertising
  • PPC
  • International SEO
  • Shopify SEO
  • Wordpress SEO
Industries
B2B Services Fintech Education Institutions IT Ecommerce Healthcare & Hospital Real Estate Travel & Tourism Manufacturing Legal Services
B2B Services Consumer Goods Ecommerce
Pros
  • 'Consistently delivers measurable results: 288% organic traffic increase, 260% keyword
  • Strong client satisfaction with 4.7 rating and consistent praise for communication
Cons
  • Higher starting budget ($2,500 per project) may be prohibitive for very small businesses.
  • Primary focus on AI and GEO may not suit companies seeking only traditional SEO
  • Smaller team size (10-49) may limit capacity for very large enterprise accounts.
  • No transparent pricing beyond a minimum project budget. custom quotes required.
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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

See the Free Plan