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Compare Directive Consulting vs ZATO PPC Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Directive Consulting

Paid Advertising & PPC Website

Directive Consulting is a global B2B performance marketing agency that helps SaaS and tech brands drive pipeline and revenue through paid media, content & SEO, CRO, RevOps, and go-to-market strategy.

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Winner

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Feature Comparison

Attribute	Directive Consulting	ZATO PPC Marketing
Category	Paid Advertising & PPC	Paid Advertising & PPC
Rating		Winner +0.6 higher
Location	Irvine, CA, USA	Billings, Montana, United States
Features	Robust thought leadership, training content and educational products (Pulse, DIY	Robust thought leadership, training content and educational products (Pulse, DIY
Services	Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns Advertising Display Ads PPC Retargeting and Remarketing Video Marketing	Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns Advertising Display Ads PPC Retargeting and Remarketing Video Marketing
Industries	B2B SaaS Technology Industrial Services Ecommerce	B2B Services Ecommerce Manufacturing
Pros	Proven track record of effective lead and pipeline generation, with multiple reviews	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
Cons	A subset of clients have noted historical gaps or challenges around marketing automation	Small team (1-9) may limit capacity for very large or fast-scaling accounts.
Website	Visit Site	Visit Site

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