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Compare Directive Consulting vs Obra

Side-by-side comparison of features, pricing, services, ratings and more.

Directive Consulting

Paid Advertising & PPC Website

Directive Consulting is a global B2B performance marketing agency that helps SaaS and tech brands drive pipeline and revenue through paid media, content & SEO, CRO, RevOps, and go-to-market strategy.

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Winner

Obra

B2B Lead Generation Website

Obra is a 100% online digital agency based in Brazil, specializing in martech, technology, SEO, and digital growth. They build intelligent solutions that connect strategy, design, content, performance, and web development to generate real impact for businesses. With a Squad as a Service model, they offer tailored teams for close client collaboration.

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Feature Comparison

Attribute	Directive Consulting	Obra
Category	Paid Advertising & PPC	B2B Lead Generation
Rating		Winner +0.6 higher
Location	Irvine, CA, USA	Sao Paulo, State of Sao Paulo, Brazil
Features	Robust thought leadership, training content and educational products (Pulse, DIY	Robust thought leadership, training content and educational products (Pulse, DIY
Services	Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns AI Search Optimization LLM optimization Advertising Display Ads Marketing Advice Lead Generation	Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns AI Search Optimization LLM optimization Advertising Display Ads Marketing Advice Lead Generation
Industries	B2B SaaS Technology Industrial Services Ecommerce	Agriculture B2B Services Ecommerce
Pros	Proven track record of effective lead and pipeline generation, with multiple reviews	Integrated approach covering strategy, design, content, performance, and web development
Cons	A subset of clients have noted historical gaps or challenges around marketing automation	Relatively small team (10-49) may limit capacity for very large enterprise engagements No client reviews or success stories publicly listed on Semrush profile
Website	Visit Site	Visit Site

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