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Compare Altimeter Group vs ZATO PPC Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Altimeter Group

Branding & Design Website

Altimeter Group, now operating as Altimeter, a Prophet company, is a research and strategy consulting firm that helps enterprises understand and act on digital disruption across customer experience, social business, and emerging technologies.

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Winner

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Feature Comparison

Attribute	Altimeter Group	ZATO PPC Marketing
Category	Branding & Design	Paid Advertising & PPC
Rating	-	Winner +4.5 higher
Location	San Francisco, CA, USA	Billings, Montana, United States
Features	Connection to Prophet's brand, marketing, and experience design capabilities, enabling	Connection to Prophet's brand, marketing, and experience design capabilities, enabling
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing
Industries	-	B2B Services Ecommerce Manufacturing
Pros	Highly visible thought leaders and analysts, including well-known authors and speakers,	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
Cons	Standardized pricing and engagement models are not published publicly, so prospects	Small team (1-9) may limit capacity for very large or fast-scaling accounts.
Website	Visit Site	Visit Site

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