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Compare 97 Switch vs Refine Labs

Side-by-side comparison of features, pricing, services, ratings and more.

97 Switch

B2B Lead Generation Website

97 Switch is an award-winning Chicago digital marketing agency specializing in marketing, web design, and strategy. They focus on building strong client relationships and delivering high-quality, results-driven services.

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Winner

Refine Labs

Paid Advertising & PPC Website

Refine Labs is a Boston-based B2B demand generation agency that helps mid-market and enterprise SaaS companies change the way they measure and execute marketing. Its Revenue Engine Optimization services and The Vault learning platform are designed to drive qualified pipeline, lower CAC, and improve win rates.

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Feature Comparison

Attribute	97 Switch	Refine Labs
Category	B2B Lead Generation	Paid Advertising & PPC
Rating	-	Winner +4.5 higher
Location	Chicago, Illinois, United States	Boston, MA, USA
Features	Robust enablement through The Vault, community, and content, helping clients internalize	Robust enablement through The Vault, community, and content, helping clients internalize
Services	Strategy Creative Web Design & Development Marketing Advertising Branding Content Marketing Data Analytics Lead Generation Marketing Automation Email Marketing SEO Social Media Marketing UX Design Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV) Content and creative development Account-based marketing programs Split the Funnel and Pipeline Sources analysis Analytics and reporting on CAC, pipeline, and win rates Change management and strategic consulting The Vault on-demand education platform with playbooks, templates, and training	Strategy Creative Web Design & Development Marketing Advertising Branding Content Marketing Data Analytics Lead Generation Marketing Automation Email Marketing SEO Social Media Marketing UX Design Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV) Content and creative development Account-based marketing programs Split the Funnel and Pipeline Sources analysis Analytics and reporting on CAC, pipeline, and win rates Change management and strategic consulting The Vault on-demand education platform with playbooks, templates, and training
Industries	Architecture B2B Services Ecommerce Fintech Food & Beverages	B2B SaaS Technology
Pros	Award-winning agency recognized by Clutch, UpCity, and The Manifest. Full-service capabilities covering marketing, design, and strategy under one roof. Strong focus on client relationships and personalized service. 5.0 rating on Clutch with 33 reviews.	Employee reviews often highlight smart colleagues, a learning-oriented culture,
Cons	Small team of 1-9 may limit capacity for large-scale or simultaneous projects. No public reviews or rating on the Semrush directory.	Employee feedback indicates that periods of fast scaling have included layoffs and
Website	Visit Site	Visit Site

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