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Compare 80/20 Digital vs Refine Labs

Side-by-side comparison of features, pricing, services, ratings and more.

80/20 Digital

B2B Lead Generation Website

80/20 Digital is a results-driven digital marketing agency in Melbourne, Australia, specializing in lead generation for service-based small to medium businesses. Since 2010, they have delivered profit-focused, transparent marketing solutions including SEO, Google Ads, content marketing, and web design.

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Refine Labs

Paid Advertising & PPC Website

Refine Labs is a Boston-based B2B demand generation agency that helps mid-market and enterprise SaaS companies change the way they measure and execute marketing. Its Revenue Engine Optimization services and The Vault learning platform are designed to drive qualified pipeline, lower CAC, and improve win rates.

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Feature Comparison

Attribute	80/20 Digital	Refine Labs
Category	B2B Lead Generation	Paid Advertising & PPC
Rating
Location	Melbourne, Victoria, Australia	Boston, MA, USA
Features	Robust enablement through The Vault, community, and content, helping clients internalize	Robust enablement through The Vault, community, and content, helping clients internalize
Services	SEO Google Ads PPC Content Marketing Social Media Advertising Email Marketing Web Design & Development Landing Page Design Lead Generation Digital Marketing Strategy Local SEO Branding Marketing Automation Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV) Content and creative development Account-based marketing programs Split the Funnel and Pipeline Sources analysis Analytics and reporting on CAC, pipeline, and win rates Change management and strategic consulting The Vault on-demand education platform with playbooks, templates, and training	SEO Google Ads PPC Content Marketing Social Media Advertising Email Marketing Web Design & Development Landing Page Design Lead Generation Digital Marketing Strategy Local SEO Branding Marketing Automation Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV) Content and creative development Account-based marketing programs Split the Funnel and Pipeline Sources analysis Analytics and reporting on CAC, pipeline, and win rates Change management and strategic consulting The Vault on-demand education platform with playbooks, templates, and training
Industries	B2B Services Construction Ecommerce Health & Wellness Home Services Legal Services Real Estate Trades & Construction Accounting & Finance Allied Health	B2B SaaS Technology
Pros	Proven track record of delivering high ROI (up to 1,800%) for service-based businesses Award-winning agency with 23 digital marketing awards in one year Transparent, profit-focused approach with clear communication and realistic timelines Strong expertise in local SEO and lead generation for Australian SMEs	Employee reviews often highlight smart colleagues, a learning-oriented culture,
Cons	Primarily focused on Australian market, may not suit international businesses Project budget range ($1,000-$2,500) may be too low for large-scale enterprise campaigns	Employee feedback indicates that periods of fast scaling have included layoffs and
Website	Visit Site	Visit Site

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