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Compare 120/80 vs Silverback Strategies

Side-by-side comparison of features, pricing, services, ratings and more.

120/80

120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Silverback Strategies

Silverback Strategies

B2B Lead Generation Website

Silverback Strategies is a performance marketing agency serving mid-market and enterprise clients across the U.S. They focus on speed to impact, transparent strategy, and accountability to business outcomes rather than vanity metrics.

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Feature Comparison

Attribute 120/80 Silverback Strategies
Category B2B Lead Generation B2B Lead Generation
Rating
Location Chicago, Illinois Reston, Virginia
Services
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Marketing Automation
  • Email Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Conversion Optimization
  • Paid Social
  • Branding
  • Social Media Marketing
  • Web Development
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Marketing Automation
  • Email Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Conversion Optimization
  • Paid Social
  • Branding
  • Social Media Marketing
  • Web Development
Industries
B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services
Architecture Automotive B2B Services Construction Consumer Goods Dental Ecommerce Education Institutions Fashion Retail Food & Beverages Health & Wellness Healthcare & Hospital Home Services IT Insurance Legal Services Media & Entertainment Non-profits Real Estate Restaurants Sports & Fitness Telecommunications Transportation Travel & Tourism
Pros
  • Google Premier Partner and Semrush Agency Partner with strong industry credentials
  • Experimentation-driven approach with thousands of digital tests annually
Cons
  • Small team size may limit capacity for large-scale simultaneous projects
  • High minimum project budget ($25,000+) may not suit smaller businesses
  • Higher minimum budget starting at $2,500 may not suit very small businesses
  • Primarily serves mid-market and enterprise clients, less focus on startups
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