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Compare 120/80 vs Principal Consulting, LLC

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120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Principal Consulting, LLC

SEO & Organic Growth Website

Insightful, technical digital marketing agency specializing in modern search optimization including SEO, AI Overviews (AIO), and Generative Engine Optimization (GEO). They offer a full suite of services from website design and development to analytics and structured data management.

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Feature Comparison

Attribute	120/80	Principal Consulting, LLC
Category	B2B Lead Generation	SEO & Organic Growth
Rating
Location	Chicago, Illinois	East Hampton, New York, United States
Services	Advertising PPC Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social Web Development UX Design Web Design Website Maintenance	Advertising PPC Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social Web Development UX Design Web Design Website Maintenance
Industries	B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services	B2B Services Consumer Goods Dental Ecommerce Insurance
Pros	Google Premier Partner and Semrush Agency Partner with strong industry credentials	Long-standing agency with over 20 years of experience and a proven track record Full-service digital marketing from analytics to web development, all under one
Cons	Small team size may limit capacity for large-scale simultaneous projects High minimum project budget ($25,000+) may not suit smaller businesses	Small team (1-9) may limit capacity for large-scale or high-volume projects No public client reviews available on the Semrush profile, making it harder to gauge
Website	Visit Site	Visit Site

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Free Plan Available

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