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Compare 120/80 vs Pathfinder Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

120/80

120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Pathfinder Marketing

Pathfinder Marketing

SEO & Organic Growth Website

Pathfinder Marketing is a performance-first digital agency that drives scalable business growth through SEO, Google Ads, and paid social. Their award-winning team focuses on measurable ROI and bottom-line results, recently earning Best APAC SEO Campaign at the 2025 Global Search Awards.

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Feature Comparison

Attribute 120/80 Pathfinder Marketing
Category B2B Lead Generation SEO & Organic Growth
Rating
Location Chicago, Illinois Perth, Western Australia
Services
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Marketing Automation
  • Email Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Conversion Optimization
  • Paid Social
  • Google Ads
  • Paid Socials
  • HubSpot & CRM Implementations
  • AI Search Optimization
  • LLM optimization
  • Shopify SEO
  • Wordpress SEO
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Marketing Automation
  • Email Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Conversion Optimization
  • Paid Social
  • Google Ads
  • Paid Socials
  • HubSpot & CRM Implementations
  • AI Search Optimization
  • LLM optimization
  • Shopify SEO
  • Wordpress SEO
Industries
B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services
B2B Services Consumer Goods Ecommerce
Pros
  • Google Premier Partner and Semrush Agency Partner with strong industry credentials
  • Strong client satisfaction with 4.7 rating and consistent praise for communication
Cons
  • Small team size may limit capacity for large-scale simultaneous projects
  • High minimum project budget ($25,000+) may not suit smaller businesses
  • Smaller team size (10-49) may limit capacity for very large enterprise accounts.
  • No transparent pricing beyond a minimum project budget. custom quotes required.
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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

See the Free Plan